MIMI NI MHIFADHI: CONSERVATION LIVES IN ALL OF US

CWMAC, in collaboration with Honeyguide, WildAid, and TBC’s Tanzania Safari Channel, launched #MimiNiMhifadhi, a bold and inclusive national awareness campaign redefining what it means to be a conservationist in Tanzania.

Featuring musicians, teachers, faith leaders, farmers, healthcare workers, and even boda boda riders, the campaign’s Public Service Announcements challenge conventional narratives and declare one truth: conservation is everyone’s responsibility.

More than just a media campaign, #MimiNiMhifadhi is a movement elevating everyday heroes and reconnecting Tanzanians to the land, water, wildlife, and climate systems that sustain them. As communities say proudly, “Mimi ni Mhifadhi” and you are too.