In this year, CWMAC established its first dedicated communication unit, marking a new chapter in connecting and communicating with stakeholders. This milestone saw the launch of the organization’s first-ever newsletter, now reaching over 120 subscribers. Featuring project updates, community stories, and new partnerships, the newsletter has received overwhelmingly positive feedback, with 20% of readers reporting a greater awareness of CWMAC’s work. “This is just the start of our efforts to share our impact and foster stronger relationships with our audiences,” said Mohamed Kamuna, CEO of CWMAC.
The communication team has also revitalized CWMAC’s social media presence, achieving a 231.5% increase in followers on LinkedIn, 44.4% on Instagram, and 100% on Facebook through engaging content and interactive campaigns. “Our revamped social media channels have become a vital platform for raising awareness about wildlife management and engaging with supporters worldwide,” said Alfred Ganzo, CWMAC’s Communications Officer. These efforts have brought greater visibility to CWMAC’s conservation initiatives and built meaningful connections with a diverse audience.
In addition to digital outreach, the team has worked on rebranding the office’s look, not only summarizing the organization’s Strategic Plan into a user-friendly document but also translating it from English to Kiswahili. The development of a new website is a work in progress, set to launch earlier next year, and will provide a centralized hub for resources, reports, and success stories. Together, these efforts are strengthening CWMAC’s visibility, enhancing relationships with stakeholders, and amplifying its conservation message across Tanzania and beyond.